St Catherine‘s College wins Marketing Award at the Asia-Pacific Student Accommodation Association (APSAA) 2018 Awards for Excellence
St Catherine’s College in Western Australia, is the recipient of the Marketing Award at the 2018 StarRez APSAA Conference in the 2018 Awards for Excellence, in recognition of their 2018 Orientation week (O’Week) marketing campaign.
The Award for Excellence in Marketing celebrates the significant planning, organisation and creativity the St Catherine’s team put into the development, implementation and the resulting success of O’Week 2018. The campaign was driven alongside enormous support and proficiency from the St Catherine’s Residential Advisors (RA) engagement and support teams, that made the campaign and marketing activities of O’Week such a success.
Mandy McFarland, Director of Advancement at St Catherine’s College, said the energy and enthusiasm of everyone involved during O’Week, is what has driven the careful planning of the 2018 O’Week branding, messaging and imagery through to this achievement.
“A lot of the design work was completed by the College’s Marketing Intern team who are residents themselves so intrinsically understand the College culture and values. This Award celebrates how well St Catherine’s welcomes First Year commencing residents, introduces them to College life and orients them to a successful academic program.”
APSAA is the premier industry body for all providers of post-secondary student accommodation in the Asia Pacific region, along with their staff and individual professionals within the industry.
Lauren Humfrey (St Catherine’s College) (+61 8) 9442 0591